* Indicates a mandatory field
Contact Details
 
Tour Company *
Contact Name *
Phone *
Email *
Website
 
Phase 1 - Product
 
1. Please describe to me briefly, what is your product?
2. Who purchases your product?
3. What is your tour capacity? And how much of this is filled? i.e. are you filling your tours and or is there room for more places to be filled?
4. What would be 3 main reasons as to why people opt to travel on your tours?
 
Phase 2 - Company
 
1. How long has your company been in operation for?
2. How long have you been managing this company?
3. When did you first start in the tourism industry?
4. What has been your previous experience in the tourism industry?
5. Are you members of any tourism / travel groups and who are they?
6. Is your company accredited? And if not, is this something you have thought of and if so, what are the challenges stopping you?
7. In regards to the company as a whole, if you could change anything what would it be?
8. What are the 3 major issues you face as a company right now?
9. What are the 3 major issues that you have overcome since you started?
 
Phase 3 - Vision
 
1. What was your vision when you first started this company?
2. Has your initial vision been realised?
3. What is your vision now and where would you like to be in 10 years time?
 
Phase 4 - Marketing
 
1. Where and how do you currently market?
2. What percentage of marketing dollars would you spend on direct consumer advertising, local travel agents, international wholesalers?
3. What percentage of client sales comes through direct, travel agents and international wholesalers?
4. Do you ask for feedback / testimonials from your clients/guests?
5. Where do most of your clients originate from?
6. What is the average age group of your clientele?
7. Where have you marketed previously?
8. Do you have procedures where you can find out what marketing works and what doesn’t?
9. Have you ever developed your own packages?
10. What do you think could be done to improve your property / company to receive more sales?
 
Phase 5 - Competitors
 
1. Who in your mind, is your competition?
2. What does your competition do differently?
 
Phase 6 - Strengths, Weaknesses, Opportunities and Threats
 
1. What are your strengths? As individual people and as a company?
2. What are your weaknesses? As individual people and as a company?
3. What opportunities to do see as a company?
4. What threats to do see as a company?
 
Phase 7 - Pricing
 
1. When calculating your advertised rates, do you allow 10% commission for travel agents?
2. Do you allow 20% commission for Australian Wholesalers?
3. Do you allow 30% commission for International Wholesalers?
 
Phase 8 - Objectives & Goals
 
1. What are your objectives with this company?
2. What goals do you have and do you have an idea of timeline?