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Contact Details
 
Agency Name *
Contact Name *
Phone *
Email *
Website
 
Phase 1 - Product
 
1. Please describe to me briefly, what you sell?
2. Who purchases your product?
3. What would be 3 main reasons as to why people opt to book with you?
 
Phase 2 - Company
 
1. How long has your company been in operation for?
2. How long have you been managing this company?
3. When did you first start in the tourism industry?
4. What has been your previous experience in the tourism industry?
5. Are you members of any tourism / travel groups and who are they?
6. In regards to the company as a whole, if you could change anything what would it be?
7. What are the 3 major issues you face as a company right now?
8. What are the 3 major issues that you have overcome since you started?
 
Phase 3 - Vision
 
1. What was your vision when you first started/purchased this company?
2. Has your initial vision been realised?
3. What is your vision now and where would you like to be in 10 years time?
 
Phase 4 - Marketing
 
1. Where and how do you currently market?
2. What percentage of marketing dollars would you spend on direct consumer advertising, partnership marketing and/or franchise marketing costs?
3. Do you ask for feedback / testimonials from your clients/guests?
4. Where do most of your clients originate from?
5. What is the average age group of your clientele?
6. Where have you marketed previously?
7. Do you have procedures where you can find out what marketing works and what doesn’t?
8. Have you ever developed your own packages or tours or products?
9. What do you think could be done to improve your property / company to receive more sales?
 
Phase 5 - Competitors
 
1. Who in your mind, is your competition?
2. What does your competition do differently?
 
Phase 6 - Strengths, Weaknesses, Opportunities and Threats
 
1. What are your strengths? As individual people and as a company?
2. What are your weaknesses? As individual people and as a company?
3. What opportunities to do see as a company?
4. What threats to do see as a company?
 
Phase 7 - Pricing
 
1. When calculating your prices do you charge and or have set fees?
2. Do you know your yield verses time per client?
3. How do you know if your making money? Or if you need to charge more or need to cut costs?
 
Phase 8 - Objectives & Goals
 
1. What are your objectives with this company?
2. What goals do you have and do you have an idea of timeline?